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How I work

Every project goes through the same steps, from the first conversation to a month after launch. You always know which step we're in and what I need from you.

What's in your name

I set up your domain, hosting on Cloudflare, the content system (Sanity), Google Analytics, Search Console and cookie consent (CookieYes) in your name. I'm the administrator, so I can do the work, but the accounts are yours. When the project is paid, I transfer the code of your site to you, confirmed in writing. The base code that every site is built on stays mine, and you use it under licence.

In your name

  • Domainyours
  • Hosting on Cloudflareyours
  • Content system (Sanity)yours
  • Google Analyticsyours
  • Search Consoleyours
  • Cookie consent (CookieYes)yours
  • The code of your siteyours

The base code I build every site on stays mine; you use it under licence.

What I measure

My rule is that a release only goes live when it scores at least 0.90 on Lighthouse mobile, as the median of five runs, without accessibility errors. I don't go by a single run, because one measurement can be lucky.

Every page gets one H1, the right schema and a version per language with hreflang, and the site gets an llms.txt file so AI assistants can read it.

I build to WCAG 2.2 AA for the pages and parts I make myself. A booking engine, payment provider or widget from another company falls outside that.

Every site gets a strict Content Security Policy and the usual security headers. Nothing that tracks visitors loads before they agree to cookies, and "Reject all" sits in the first layer of the banner.

When I show a score on this site, it comes with the date and how I measured it.

Who you talk to

Me. I design and build your site, and I answer your emails myself, within two working days. My hours are Monday to Friday, 9:00 to 18:00 Spanish time. I take on a limited number of projects at a time.

Before any site launches, I ask myself one question: would I put my name to this?

Nick Van de Velde on a sofa in his studio

The steps

  1. A first conversation.

    You tell me about your business. I check whether I'm the right fit and send you a written quote.

  2. Kickoff.

    You give me access to what I need. The clock starts that day.

  3. Research.

    I collect the facts about your business, your visitors and your competitors. Every fact on your site has a source.

  4. Concept and brief.

    One sentence that every choice is tested against, plus the sitemap. You approve it: approval A.

  5. References and wireframe.

    You vote on real websites, then see your pages as plain grey layouts, with text at its real length.

  6. Design directions.

    I design in code, not in a design tool, so you judge a live page. You pick a direction: approval B.

  7. Copy and photos.

    I write the copy, and you check the facts and supply the photos: approval C.

  8. Build and testing.

    The site is built and tested on phones and computers, with the measurements above.

  9. Launch.

    You check the finished site on a test link: approval D. It goes live once you've approved it and the last payment is in.

  10. After launch.

    Three months of free bug fixes, a report after 30 days, and a monthly care plan if you want one.

Each approval gets two rounds of feedback.

How a quote comes together

The price depends on the number of pages, the languages and how deep the research goes. Two languages are included; each extra language is priced separately. You pay in three parts: 40% when you sign, 30% when you approve the design and 30% before launch. A site normally takes 6 to 8 weeks from the kickoff, once I have full access.